According to reports, people follow directions with a combination of text and illustrations 323% better than those with text only. This means that if you want them to take your directions and receive your message, relying on visual content is a no-brainer. Opting for infographics makes a lot of sense as these things have proven to be one of the best visuals you can upload to your website or social media pages. But how exactly do you design a great infographic? Here are five tips you need to know about.
Start with quality content
Most business owners have realized just how effective infographics are. That’s why we keep seeing more and more of these things on the web, but not all infographics are effective. One of the biggest reasons why this is the case is because people make infographics about anything. Visuals are still a type of content and if users don’t find your content relevant, they won’t engage in it – simple as that. This is why the most important thing you need to do when designing an infographic is make sure you use information people on the web will find interesting. Quality over quantity also applies when it comes to the amount of information you include in your infographic. Most experts recommend sticking to 5 or 6 powerful points.
Think about your audience
It’s possible to design a great infographic and still not have it perform well enough. This usually happens when you design an infographic that doesn’t correlate with what your audience wants. With that said, one of the most important steps you can take when designing infographics is take some time to think about your audience. Figuring out what kind of information they want and how they want your infographic to look like can do wonders for your content. Start by thinking about how quick they want the information to be. This should help you determine whether to stick with bullet points or include a few sentences in it as well. Another thing to consider is whether your audience is number driven. If the answer is yes, highlighting numbers and percentages is recommended.
Work with professionals
Some people believe that having the basic understanding of Photoshop is enough to design effective infographics. You may get away with it a few times but if you keep using the same tricks over and over again, the audience will find your content boring. Luckily, there are experts such as those at Infostarters who can help you design powerful infographics and keep your content interesting. Professionals who specialize in infographic design know exactly what works and what doesn’t, allowing them to make your content as effective as possible. Connect with the right experts and you’ll be able to provide your audience with quality infographics on a regular basis, which results in better marketing and increased brand authority.
Design for your distribution platforms
Not every infographic looks the same on a few different platforms. When using infographics, you have to be aware of where you’re going to share it even before you start designing it. Social media is the most popular place for sharing visuals and not all popular platforms use the same size when it comes to images. Start by thinking about which social media platforms you have the most followers on and which platforms your target audience uses. Once you’ve identified platforms you’ll be sharing your infographics on, it’s time to find the right sizes. Most of the time, a simple Google search will do let you know what’s the ideal size for Facebook, Instagram or any other platform you’re on. If you decide to hire professionals to design the infographic for you, they’ll know exactly what sizes work the best.
Credit your work
Another important thing to have in mind is that the web is full of people who look for stuff they can post as their own, either on their websites on social media. The worst part of it is that you may not even know that your work has been stolen and used to promote someone else’s skills. Not to mention that there’s always a chance of your audience confuses your pages with those who labeled your work as their own. This means that crediting your work in the infographic is a must. Most of the time, all you have to do is include your company’s logo in the infographic. You can also include a few sentences about your business, but make sure credits don’t distract people form the content.
The bottom line
Stick with these five tips and designing a great infographic will be a real piece of cake. Just remember to pay some extra attention to every stage of infographic design if you want it to work as planned. Keep posting cool infographics and you can be assured more people will start noticing your brand.