It can be hard to get seen in a world of YouTube, Twitch and many other video hosting websites, some professional like Vimeo, because there’s just so much content out there. Getting to the top is a mixture of luck, right placement and right timing, as well as having content that’s in demand. Of course, getting to the top isn’t necessarily where you want to be, because there’s a massive amount of continual pressure associated with that. It’s perfectly good to have a decently sized channel without having to conform to what’s popular, because everyone knows that popular isn’t necessarily good one hundred percent of the time.
But ensuring your content stands out from the rest, that’s something you can work towards. Of course, there are certain customs that have become relied upon when making content these days. Flashy edits, super enthusiasm and a range of other default attitudes might be tempting to conform to before you’ve even considered what to do. However, if you hope for originality and success, you would do well to consider the following:
Don’t Guilt Your Audience
You might have noticed a recent change in how online content is presented to you. Perhaps the most notable is that creators are seemingly more interested than ever in telling you to give their content whatever +1 rating system is currently available on the platform, to follow them and to sign up for alerts for whenever they post a new video. This guilts an audience into feeling as though they’re not truly absorbing your content unless they do these things. Never presume to tell your audience what to do, or how to enjoy your content. If they like what you offer, they will do so anyway, and you might just put someone off from doing this if you tell them to.
Remain Informative First
Keep the basic fundamentals of your channel in mind whenever you post content. For example, are you hoping to entertain? To inform? To make light of something or to provide expertise? Then ensure that is the bedrock of your content. It’s better to release a video that does this extremely well less frequently, than one three days a week scraping the barrel of that we deem quality.
Consider All Options
Monetizing your channel is possible, but sometimes ad revenues on the larger sites such as YouTube can be temperamental and even with a big channel can lead to a fickle income. If you have enough of a dedicated audience, it can always be worthwhile to bond with an affiliate network, as they might help you get in touch with businesses and brands that could help you strike a mutually beneficial deal. Then, you will be monetizing in the right manner, through sponsorships or advertisements targeted to an audience likely to be interested.
Partner & Support
Join forces with other content creators and become known in the community. Support others, not only because it lends itself to positive goodwill, but because they will also do the same for you, while making your overall content publishing experience much nicer to deal with.
With these simple tips, your content is sure to stand out from the rest.