A promotional video is an integral part of modern marketing. An engaging and interacting advert will encourage leads to make real-time conversions. For businesses, this means more sales and an increase in their bottom line.
Because you aren’t a Spielberg, a promo company will be on your mind. A great ad needs to look and feel professional. On the flip side, they are expensive and will reduce the marketing budget by a considerable margin. So, you should shoot it yourself.
Although this sounds crazy, it’s not too tough once you have the equipment. All you need now is the following.
Identify Your Goal
Before anything else, it’s essential to pinpoint the goal of the video. Wing it and you’ll end up with a mass of footage which is useless. The ad needs to be on point, which is why a session of reflection is the first port of call. For one thing, it might prove that you don’t need the advert. Mainly, it will help you consider the dynamics of the why and the how. Whether the answer is to increase traffic or introduce the brand, be sure to understand your motives fully. A tip: create one video per goal. If there are too many in a short ad, it will get confusing.
Think About Music
Yes, it’s tough to think about music when you don’t have a script or know the duration yet. Don’t worry because there’s no need to commit to anything specific at this minute. But, considering the type of tunes that are going to enhance the video will help with the tone. Think about placing songs in TV and film for a moment – does it ever take away from the final product? Typically, the answer is no. Make sure the first song grabs the viewer and pulls them in.
Write A Script
There’s a good chance you’ve never written one before so it will appear daunting. The good news is that it isn’t as tricky as it seems once you know where to start. As a rule, it’s vital to add a handful of things as the base of the script. For example, the scene numbers. This is a basic tip, yet it should provide clarity. Also, you want the timings down to the last millisecond and any audio or dialogue. Finally, write a short description of the scene to ensure you know the avenue you are taking. If you need inspiration, templates are available.
Sketch Out A Storyboard
Think of a storyboard as a script but in visual form. In your head, they’ll be a loose idea and you should get that onto paper as soon as possible. As well as preventing you from forgetting the information, it also makes sure everything moves in the right direction. One glance at the storyboard and you’ll know what to do and when and how to shoot the scene. This is important if you’re working with others, such as artists and illustrators, too.
Do you still think you need to outsource promotional ads?
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