Using the internet is one of the backbones of the modern day and age, and it’s a constantly changing platform. Of course, it’s easy to get online – building a website is something you can do via a content manager and hosting platform, or you can start from scratch on your own with a website builder, or you put your degree to good use and come up with your own code to make sure your site goes online.
All of these methods are done in good faith, with plenty of expertise involved, and yet there’s still plenty of people out there who won’t take a second look at your website. Why? Most of the time, it’s because your site looks untrustworthy, and may present a security issue to their computer. But what exactly causes these assumptions?
There’s an Information Overload
If you click on the link to a website, what do you expect to see? A neat and organised layout, with associated tabs and navigation, and a few sentences here and there, interspersed with images, to tell you about what the site does? Of course that’s what you expect, and you’re used to feeling safe with a site like this.
So when there’s too much information, and a clear disorganization on your homepage, people aren’t going to trust you. There’s just too much going on at once, and you can’t focus on a single area of the website to find out what the company does or what it offers, and that’s an immediate red flag. So you won’t sign up, you won’t spend any money or store your credit card details, and you certainly won’t hand out your email address for the owners to keep in contact with you!
There Seems to Be a Lack of Privacy
Because of that, it’s hard for someone to click on your link and stay there for long enough to increase your user retention. And when you’ve got a following to build, and need good feedback and a mailing list to make sure you’ve got the reviews and reputation you want, this isn’t going to benefit your company strategy in any way.
If your webpage suffers from a slow ping, or there’s too much latency in your network, you’re not going to have people sticking around for any longer than a few seconds, as this is the first sign something is wrong. And it’s also one of the most common issues, which doesn’t help your case. So you’re probably going to need a new dedicated server to cope with issues like this, to make sure you’ve got the loading storage, and to make sure that you’ve got an ‘s’ after your ‘http’ phrase to signify your web page is secure.
With billions and billions of websites out there, you’re going to need to fit in with the crowd.