Does the idea of earning your living from blogging appeal to you? Have you always enjoyed writing and connecting with people? Then this could be the job for you. Whether you already have a blog set up or you are going straight into this one with the intention of becoming a full-time blogger, there are certain things that you simply have to have in place in order to make it as a pro-blogger.
Content is king
This remains as true today as it did twenty years ago. Unfortunately, all too often bloggers start up with the express intent of making money from their sites and fail to concentrate on being authentic and creating quality content. You need people to want to hear what you have to say, so you must focus on creating and crafting great content in the first place.
Think about the niche that you plan to blog in and then brainstorm category and content ideas. Tutorials, lists and opinion pieces all go down well, so think about how you can make those ideas into appealing posts.
Ensure that you know your SEO
You don’t need to be an SEO expert to blog, but it would definitely benefit you to understand the basics at the very least. Take the time to research some quick SEO tips and implement them consistently when you write.
You might choose to generate traffic from social media platforms, but it always makes sense to optimise your writing for the search engines each time you publish a post. They can bring you considerable amounts of traffic over the long term, so remain focused on this area.
This one can be a difficult one to get your head around. You are just you, working away each day on your computer. However, if you are a professional blogger, you are effectively a brand.
Think about the image and reputation that you would like to convey. Your content and website design should reflect this. It might be worth making use of the skills of headshot photographers for blog and social media photographs to ensure a professional look.
You then need to build and maintain friendly and professional relationships within your sector, with other bloggers, readers, companies and agencies. You need to be the brand that delivers excellent work, meets deadlines and fulfils the customer brief.
Use social media
You will need to know your way around social media to make it as a blogger. Whilst you do not need to be active on every single platform, you should have a strong presence on at least two or three of them.
Clients often expect you to work and share content on certain platforms, so it pays to have built up genuinely engaged followings on these. Do not be tempted to buy followers or likes, as is easy to do, as it will not be helpful in the long term to you. Work on cultivating honest relationships and your following will naturally grow.
Take it seriously
Finally, you need to take your blogging seriously. This is your job now, so you need to treat it as such. Give it the time, attention to detail and effort that you would in any other employment.
Best of luck!
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